Organic mushroom farm Urban Farm-It has launched gourmet Lion's Mane mushrooms in Sainsbury's stores nationwide. Urban Farm-It has introduced its fresh, hand-harvested Lion's Mane mushrooms in selected Sainsbury's stores across the UK, marking the first time this rare ingredient is available in a UK supermarket.
The Kent-based organic farm offers 200g punnets for £5, making this unique, UK-grown mushroom accessible to mainstream grocery shoppers.
Elliot Webb, founder of Urban Farm-It, expressed his excitement about the milestone in a statement to Vegan Food & Living: "We're incredibly excited to launch our fresh UK-grown Lion's Mane mushrooms in Sainsbury's – a first for a UK supermarket. Bringing this unique ingredient to consumers across the country is a huge milestone for us." He added that the mushroom's "meaty texture" makes it a great alternative to seafood and meat in plant-based cooking.
Grown in Kent, each mushroom is harvested at peak maturity to ensure optimal quality and flavor before being packed into recyclable cardboard punnets.
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