Planning to launch a farm in the UAE – and make a profitable venture out of it? These days, businesses that are getting into agri-projects find they have a much better chance of getting what they produce onto supermarket shelves – and from there into the grocery bags of shoppers. When that happens, these projects take a step closer to turning profitable eventually.
More multi-million dirham farming projects are going live in the UAE, with promoters convinced they have a good chance. It's doesn't matter whether these projects are cutting-edge vertical farms or done the old-fashioned way over acres of land.
What matters most is that what they produce is getting serious attention from the consumer, with grocery retailers playing their part.
"We have a 'farmers' club', about 10 local farmers that we have source from on yearly contracts," said Sunil Kumar, CEO of Spinneys, the upmarket supermarket operator which has been making a point of offering the 'freshest local produce'. "Any new opportunities coming to market, we will continue to go and buy from those farms.
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