Technology is helping UK growers to not only increase production and supply, but boost exports to the EU and beyond. That's according to horticultural marketing experts, Full Mix Marketing, who work with several leading producers of commercial greenhouse technology.
"GOV.UK stats show the UK exported 8.9% more fruit in 2023 compared to 2022 and similar results are anticipated for 2024 and 2025. It appears a notable factor in that growth is the use of new technology which helps boost production" says Sarah West, Managing Director of Full Mix Marketing
The UK exports a wide range of fruit which is frequently grown in commercial greenhouses, including strawberries, gooseberries and rhubarb.
However, the B2B (business-to-business) marketing specialists also see technology, such as renewable heating, frequency-specific lighting and greenhouse control systems, as itself being a key export for UK horticulture.
"We're producing much of the technology that is helping drive better horticulture across the border in Europe and beyond. 'British-designed' is increasingly a byword for innovation" adds Sarah.
Another significant area of growth is vertical farming, with British growers using the technology to produce leafy greens like lettuce, spinach and kale, as well as cucumbers and herbs like basil and mint.
UK government figures also predict the country's hydroponic industry (growing plants using a water-based nutrient solution rather than soil) will expand 4.41% each year until 2030. Much of the resulting produce is also destined for export. Following the explosion of gardening as a pastime during the pandemic, the production of ornamental plants within UK commercial greenhouses has also continued to grow, with GOV.UK stated its value increased 9.6% to £1.7 billion in 2023 alone.
For more information:
Full Mix Marketing
fullmixmarketing.co.uk