As of January 1st, Dutch berry propagation company Genson Group has implemented a renewed leadership structure. "To effectively drive our company's strategy in the coming years, we have expanded our leadership to include two equal CEOs: Frans de Vogel and Li-Ang Yah, who will jointly oversee the daily management of Genson", the company shares.
Frans and Li-Ang
Complementary expertise
Frans, as CEO I COO, will primarily focus on Operations & Cultivation, while Li, as CEO I CFO, will oversee Finance and other disciplines. "This new structure enables us to leverage our knowledge, experience, and leadership to the fullest. With complementary expertise, the leadership team is well-positioned to make swift and decisive decisions."
"With this strengthened leadership, we are more prepared than ever to achieve our growth ambitions. This step allows us to further focus on innovation, sustainability, and expanding our position as an international supplier of soft fruit plants, strawberries, raspberries, and leeks. The leadership team has established a clear new strategy, which will be implemented over the coming years", Frans shares. "We look to the future with confidence and remain committed to delivering the highest quality to our customers and partners worldwide."
For more information: 
Genson Group
[email protected]
www.genson.nl