Nimble Farms (formerly Ellicottville Greens) has unveiled a new brand identity and announced a major retail expansion. Through a chain-wide launch at Tops Friendly Markets, Nimble Farms introduces its new produce brand, reinforcing its mission to make fresh, local food accessible to every region and community, year-round. This new vision is captured in the company's new tagline "Locally grown, everywhere."
Since our inception, we have been dedicated to providing fresh, local produce to our communities using the most effective indoor growing technologies available," said Gabe Bialkowsi, CEO of Nimble Farms. "Today, we proudly reintroduce ourselves as Nimble Farms—an inspiring new brand identity that honors our roots while reinforcing our mission to responsibly expand access to truly local food. With demand for healthy, perishable produce higher than ever, and with ongoing challenges facing our fresh food supply, we look forward to scaling our impact both regionally and nationwide in the years to come."
The heart of Nimble Farms' operations are modular, climate-controlled grow units housed in converted shipping containers. Designed to maximize productivity per square foot, each unit is equipped with energy-efficient LED lights, recirculating water and nutrient systems, and precise environmental controls. This setup optimizes inputs such as fertilizer, water, and energy, enabling year-round production of a wide variety of high-quality, pesticide-free, non-GMO crops, including living lettuces, herbs, microgreens, and mushrooms.
The company collaborates closely with local supermarkets, farmers' markets, schools, and hospitals across New York State and the broader Northeast region to meet the growing demand for local, perishable produce. To mark its rebrand, Nimble Farms is excited to announce a partnership with Tops Friendly Markets: Nimble Farms' Butterhead Living Lettuce is now available in all 152 Tops locations across New York, Pennsylvania, and Vermont, with plans to expand product offerings in the near future.
For more information:
Nimble Farms
https://nimblefarms.com/