Today, Lettuce Grow announced the launch of The Counterstand and the expansion of their historically direct-to-consumer live seedlings to be sold in-store at select Costco Wholesale locations.
Lettuce Grow is expanding its footprint to the grocery aisle, delivering a new way for consumers to access fresh, high-quality, and affordable leafy greens and herbs where they shop. In response to the growing demand for sustainable produce, Lettuce Grow will now offer living plants that customers can finish growing at home, ensuring peak freshness and flavor. For the first time, these living greens will be available for purchase in-store, allowing shoppers to enjoy farm-to-table produce.
This latest expansion complements Lettuce Grow's existing at-home offerings and introduces the new Counterstand—a design-forward countertop vase with optional Grow Lamp. This modular solution provides always-on access to fresh, living greens and herbs and reduces waste by empowering consumers to harvest fresh produce only as they need it. With its innovative, zero-plastic packaging and competitive pricing, Lettuce Grow continues to redefine how consumers access fresh, living produce—both at home and now, in store.
The initial range of in-store seedlings will include products like: butter lettuce, romaine, parsley, basil, green onion, garlic chives, spinach, kale and others. In addition to ready-to-buy seedlings and the new Counterstand, Costco members will also be able to purchase the Farmstand Nook in store.
Jacob Pechenik, CEO & Co-Founder of Lettuce Grow said: "We're driven by our mission to make fresh, delicious, and nutritious produce accessible to everyone. This launch is a major step toward furthering that vision by expanding Lettuce Grow's presence to where most people buy their produce —the grocery store."
For more information:
Lettuce Grow
www.lettucegrow.com