GrowGeneration unveils three new product lines to aid growers

GrowGeneration today announced the launch of three new premium product lines across its portfolio of proprietary brands, in product categories including grow lighting, essential accessories, and medium for indoor growing and greenhouse hydroponics.

In line with GrowGen's stated objective for proprietary brand sales to account for 35% of total gardening sales by the end of 2025, over the next two months, GrowGen has and will be releasing a number of exciting new products across its exclusive portfolio. Starting in November, the Company recently launched its new ION 135 Watt Under Canopy LED Light, designed to help cultivators improve their harvest quality, increase yields, and grow more profitably.

Coming in December, GrowGen expects to launch new essential lines of pest management traps under The Harvest Company brand, as well as a new line of Char Coir Crush Pots in its growing medium products category.

Darren Lampert, GrowGen's Co-Founder and Chief Executive Officer, said, "As part of our recently introduced profitability strategy, we are driving higher margin sales growth by launching a series of new, innovative products in high-demand areas. That way, we can better meet our customers' needs and contribute to stronger margins for GrowGeneration."