Budweiser's Chinese arm has signed a new deal with partner Jiangsu Nongken Group to expand indoor hop cultivation, further localizing the production of ingredients in the world's largest beer market by sales.
The pair have already opened a 2,200-square-meter modern indoor hop cultivation facility in the city of Lianyungang in Jiangsu, using advanced agricultural technologies including air-source heat pumps and integrated irrigation systems.
To improve barley quality and yields through cross-breeding with local strains, Budweiser China has linked arms with Jiangsu State Farms since 2016. This effort has raised average barley yields in Jiangsu from 500 kilograms to 550 kg per mu, a traditional Chinese measure of area equal to about 667 square meters.
The collaboration also emphasizes environmental sustainability. For example, Budweiser China partnered with Kangfen Ecolution to introduce biodegradable fertilizers instead of chemical fertilizers.
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