Vivek Raj Poojary, an entrepreneur from Mangalore, has been acknowledged by Forbes India for his contributions to the agricultural sector. With a net worth of $700 million (around Rs 6,000 crore), Poojary has become a key figure in transforming agriculture, especially through his venture into hydroponic saffron farming.
Poojary's foray into agriculture has set new benchmarks, primarily through his use of hydroponics to cultivate saffron. Traditionally, saffron is a labor-intensive crop with specific growing conditions, mostly confined to Kashmir and Iran. However, Poojary's indoor farming method has changed the narrative. By utilizing hydroponic techniques, he has managed to control every aspect of the cultivation process, from nutrient delivery to environmental conditions, resulting in consistent, high-quality yields.
Vivek's journey as an innovator began in 2012 when he partnered with Zimbabwe's deputy prime minister to develop iron ore mines. His business acumen propelled him onto the international stage, and by 2014, he was a participant in the World Economic Forum, engaging with top Indian business leaders like Mukesh Ambani and Anand Mahindra. In 2016, he pivoted to spice farming and trading, quickly expanding his business to become a leading supplier across Asia, Europe, the Middle East, and the USA. His focus on controlled environment agriculture, especially for saffron and medicinal plants, aims to ensure steady, year-round production and reduce crop losses.
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