Rochester Microgreens has mounted a response to large-scale farming through controlled environment agriculture.
"The produce you buy at Walmart is coming from California or other countries," explains Michael Temperato, owner of Rochester Microgreens. "It's coming from thousands of miles away and was harvested days ago." That means preservatives are necessary, and, of course, it's not truly fresh.
Temperato's aeroponic approach enables harvest-day delivery of fresh greens without using herbicides, pesticides, or preservatives. The small business, which operates out of a 165-square-foot room in his apartment on Maplewood Avenue, would look right at home in a scene from a Stanley Kubrick film from the '70s.
Temperato's day job is in marketing with his own company, Admagent. He provides social media services as well as photography and videography. He likes that work but had been looking for something that felt like more of a mission.
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