Plant-based manufacturer Myco has struck a partnership with food wholesaler brakes just months after its first burgers rolled off the production line.
Myco's deal will see Brakes supply the North Yorkshire company's Hooba range in a move that will increase the product's visibility. Created using vertically farmed oyster mushrooms grown inside Myco's UK-first production facility, Hooba is sold as burgers, sausages, and mince.
The partnership will see Brakes offer it to the firm's 20,000 customers and Myco CEO David Wood said the deal was so significant that it moved the company "ahead of schedule" in terms of its growth.
Wood said: "Our Hooba range only launched this summer, but the feedback we've had from both customers and the industry has been immense and helped us to secure some key industry contracts."
The partnership has also created a market first, with Hooba the only mushroom-based sustainable product that's grown in the UK to enter the food service and catering supply chains.
The growth for the business comes as Myco's team expands, with Katie Snarska joining as Technical Manager. Having worked in food technology for the past 15 years, Katie has worked in various technical roles for the likes of Nestle, Vale of Mowbray, and Ripon Select Foods.
And almost a year since Myco moved into their Leeming Bar base, the company hopes that the Brakes partnership is just the first step on the journey towards more growth.
For more information:
Myco Foods
www.mycofoods.co.uk