UAE: Future food Foundry announces $5M investment into Greeneration

Future Food Foundry (3F) has announced a significant investment in Greeneration, a longevity brand company.

With this investment, 3F supports Greeneration in expanding beyond premium ingredients for fine dining. This new direction will encompass superfoods, adaptogens, medical herbs, and more, offering products that support long-term vitality and holistic well-being for end customers.

The strategic tranche will be used by Greeneration to achieve breakeven and launch the first sub-brands of the longevity platform.

Roman Ulyanov, Founder of Greeneration said: "We are thrilled to partner with Future Food Foundry as we share the same vision for the future of food. This investment not only strengthens our financial success as a supplier of high-end ingredients for HoReCa but also supports our transition towards a longevity brand company. We are bringing a new product category to the market, centered on sustainable health, anti-aging, holistic wellness, and preventive care, paving the way for a healthier, more sustainable future."

3F's investment exceeds $5 million with the aim being to boost the local food supply and support UAE's food sustainability and food security goals