Plenty Unlimited opened its Richmond Farm, which is designed to produce more than 4 million pounds of strawberries annually in less than 40,000 square feet by growing vertically on 30-foot-tall towers. The farm will exclusively grow Driscoll's strawberries. The first strawberries from the farm will be available in early 2025.
Every element of the Plenty Richmond Farm–including temperature, light, and humidity–is controlled through proprietary software to create the perfect environment for the strawberry plants. The farm uses AI to analyze more than 10 million data points each day across its 12 grow rooms, adapting each grow room's environment to the evolving needs of the plants.
Arama Kukutai, Plenty CEO said: "The Plenty Richmond Farm is the culmination of 200 research trials over the past six years to perfect growing strawberries with consistent peak-season flavor indoors year-round."
Soren Bjorn, Driscoll's CEO said: "Partnering with Plenty for the launch of the Richmond Farm allows us to bring our premium strawberries closer to consumers in the Northeast. This new farm is a powerful step forward in continuing to drive category growth in new ways for our customers and consumers."
The Plenty Richmond Farm is slated to bring more than 60 jobs to Virginia and is the first farm to open on Plenty's 120-acre farm campus. According to the company, the Plenty Richmond Farm Campus is the largest indoor vertical farm campus in the world and a projected $300 million investment that is planned to bring more than 300 total jobs to Virginia. For more information about Plenty's local career opportunities, please visit www.plenty.ag/careers.
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Plenty
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