The International Fresh Produce Association (IFPA) has announced that the annual IFPA Global Produce & Floral Show will take place from Oct. 17-19 in Atlanta.
IFPA CEO Cathy Burns said that many topics will be addressed during the State of the Industry keynote speech at the event. "The produce and floral communities are facing challenges and transformation from all fronts. We'll be exploring new developments in – and implications of – technology, sustainability, workforce dynamics, and more."
Burns continued: "Overlying each of these topics is advocacy – an essential component of our efforts to grow a healthier world, a thriving industry, and our members' businesses. Whether it's public or government affairs, public relations, or consumption growth, advocacy is how we get the job done."
Burns will deliver the presentation at 8:45 a.m. on Oct. 17. It will explore the latest in emerging innovations and consumer trends and what these mean for IFPA members.
The presentation will address the produce and floral industries:
- Commitment to an industry community where everyone belongs
- Accountability to the world and the impact they have on it
- Obligation to shape the industries' business environment
- Responsibility to people – those who work in the industries as well as the people who consume their products
Burns finished off by saying: "I invite everyone to join us in Atlanta to be part of something bigger than themselves. To connect with like-minded individuals who share their passion for fresh produce and flowers and believe in our communities' power as a global force for good."
For more information:
International Fresh Produce Association (IFPA)
www.freshproduce.com