A Swedish company is building farms inside supermarkets as an environmentally friendly solution to grow fruits and vegetables. The solution from SweGreen, already in place in Sweden and Germany, is a way to answer to water shortages, the lack of agricultural land, and dependence on global geopolitics.
Growing the greens locally will also reduce transport emissions, give a longer shelf life, and improve their taste. This in-store farming solution uses a hydroponic method, where plants are grown in rock wool plugs in water without soil.
Each cultivation platform can grow the equivalent amount of food of up to three hectares of agricultural land. Customers can see the greens grow and be harvested in front of their eyes to then pick them up from the shelf.
"Supermarkets have bakeries, for example. But now they're growing food instead of baking," says the chief innovation officer and head of SweGreen X, Sepehr Mousavi. Currently, SweGreen can grow up to 100 different species of crops, which include lettuce, dill, mint, and parsley.
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