Mushroom Council's Mushroom Monday Initiative is gaining momentum nationwide. Six months after the initiative's debut, Mushroom Council's Mushroom Monday campaign continues to gain momentum nationwide. Elevated by national media events, local chef promotions, influencer takeovers, and beyond, the initiative is driving consumers to the mushroom category.
As a press release shared, the organization launched Mushroom Monday to encourage the healthy habit of adding mushrooms to weekly grocery shopping and restaurant orders. Dozens of restaurants nationwide ranging from QSR to fine dining have signed on as Mushroom Monday participants, including chains like Jersey Mike's, MOD Pizza, Firebirds Wood Fired Grill, and Hickory Tavern.
In June, the organization formally launched the campaign to consumer media by hosting a Mushroom Monday experiential dining event for more than 85 food media and social influencers. The event featured James Beard Award-winning chef Kiki Aranita and James Beard Award-winning mixologist Danny Childs serving mushroom-centric dishes and cocktails while mushroom growers shared their stories.
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