New Covent Garden Market based catering supplier Harwoods of London has three decades of trading history with family-run Dutch business Koppert Cress and the long-time partners have teamed up to promote Koppert's range to London's chefs and consumers.
A digital marketing campaign this summer has particularly highlighted London's Secret Ingredient: Premium Microgreens and Harwoods rebranded the van that exclusively distributes Koppert's products to customers across London and the South East.
Koppert Cress is known for producing natural, innovative ingredients that chefs can use to intensify the flavour, aroma, or presentation of their dishes; products that meet the increasingly stringent requirements of restaurants worldwide.
Cresses are the freshly-sprouted seedlings of 100% natural aromatic plants. They offer an intensity of taste and aroma that, says Koppert, are only found in young seedlings.
Alongside the marketing campaign, the two companies are holding an event at Mission Kitchen in NCGM's Food Exchange on September 23rd, which will see chefs from across the capital come together to learn more about the culinary flexibility of microgreens.
Harwoods will celebrate 35 years of trading in November this year and for most of its time in business, Koppert has been a close partner, says Harwoods Managing Director Jim Dew: "We have been London's number-one distributor of Koppert Cress products for some time," he adds. "In my view, they are second to none, our customers love the quality and versatility and the point of difference that Koppert's wide range of flavours adds to their menus. We couldn't wait to get out on the road to shout about it."
Source: newcoventgardenmarket.com