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Fresh Direct adds GrowUp Farms’ produce to portfolio

Hospitality operators can now buy Kent-based GrowUp Farms' herbs, salad and baby leaves through Fresh Direct. This is the third partnership for the Brakes Group business with a British vertical farm, following the addition of Norwich's Fischer Farms last year.

Fresh Direct's vertical farming partners provide year-round access to their crops, helping address food security concerns and weather-related issues with harvests that have caused significant challenges for conventional growers over the past few years.

GrowUp is B Corp certified and produces salad leaves at its modern vertical farm, designed to reduce its carbon emissions.

The farm, which is powered by renewable energy from the bioenergy plant next to the facility, does not cause soil erosion, and produces long-lasting products all year in the UK, which should cut down food waste and lorry miles.

Read more at thecaterer.com

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