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The GreenTech '24 photo report

As the GreenTech 2024 edition ended last week, here's a small recap of what we've gathered on the exhibitor floor. The global CEA market is picking up slowly. The North American and European greenhouse market in particular when it comes to greenhouses. New projects are rolled out as investors, and operators sense a less volatile landscape.

Click here to view the photo report of 500+ exhibitors present at the GreenTech '24.

Notably, last year a lot of new startups focusing on vertical farming software popped up that focused on farm management solutions, whereas this year they were barely or nowhere to be found. As for the vertical farming market, there has been a significant shift from end-to-end suppliers, rather than focusing on more 'modest', niche, or research-based projects. Some mentioned medicinal and pharmaceutical production is growing as vertical farms allow for an ultra-controlled environment.

Roaming on the exhibitor floors, some suppliers mentioned have pivoted to R&D projects for customers only as larger projects are put on hold. Besides that, instead of opening new offices across borders, there have been various announcements of partnerships to boost products and solutions overseas to double down on efficient use of resources. Last but not least, the market is still growing steadily with numerous projects currently under construction in the Middle East and Southeast Asia. Despite the turmoil in the Singapore market, which we will very soon elaborate further on, also here projects are finalizing construction.

Click here to view the photo report of 500+ exhibitors present at the GreenTech '24.


Martin de La Orden of Koidra was talking about smart control of CEA facilities through AI


The Urbinati team was all smiles at the show


The men of Vertically Urban showcasing their lighting solutions for horticulture and vertical farming


Bruynzeel presented an updated racking system in collaboration with Bosman van Zaal

Click here to view the photo report

If we haven't been able to pass by your booth and get a photo, please send it to [email protected] to be included in the photo report.