Canadian company enabling anyone to grow food year-round with its modular vertical farms attracted $3 million to accelerate its strong growth.
"We've found an ideal group of investment partners that understand our space, can help us drive revenue growth, and streamline our operations so that together we can help more people unlock local food year-round. It's validating to have investors who have repeatedly shown their confidence in the business," says Corey Ellis, CEO and co-founder of Growcer.
The round was led by strategic investors Modern Niagara, Jeff Westeinde, and former Farm Boy Co-CEO Jeff York. Growcer is set to leverage this significant capital injection to accelerate its growth trajectory, expand its market reach into more regions, such as the northeast U.S., and enhance its product offerings beyond leafy greens and modular structures.
Modern Niagara, an established national building services provider, brings additional value to this partnership due to their manufacturing capacity and expertise as Growcer pursues a broader set of purpose-built agricultural growing solutions.
Former Farm Boy Co-CEO Jeff York adds his experience in the grocery industry, an area where Growcer's modular farms have seen traction, with many retailers growing leafy greens steps away from the produce aisle. Jeff Westeinde is a clean tech serial investor and sustainability engineer and a natural addition to this strategic partnership. Both York and Westeinde are returning investors who participated in an earlier seed round. The founders of Growcer, Corey Ellis and Alida Burke of Ottawa, Ontario, maintain their majority stake, ensuring that the company's original vision and mission to bring local food and secure supply chains to all continues to guide its future.
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