The MENA Restaurant Community, a collective of restauranteurs in Dubai, joined forces with Greeneration, a vertical farming company, for a business breakfast focused on sustainable dining.
The event, titled 'Elevate Your Menu: Farm to Fork,' took place in Jumeirah and focused on the market's increasing demand for sustainable solutions and brought together restaurateurs from Hookahpalace DIFC, The Hide, Artisan Bakers, Late Lounge Café, Masha and the Bear, and Pavlova Café.
Discussions revolved around sustainable practices, innovative farming methods like vertical agriculture, and how the industry can integrate fresh, local produce into restaurant menus.
Filipp Klestov, key account manager at Syrve and event facilitator, said: "We aimed to broaden restaurateurs' understanding of high-tech agriculture. In line with our community's focus on creating memorable dining experiences, we partnered with Greeneration, whose microgreens and edible flowers add a unique touch to dishes. This collaboration provided chefs with valuable insights into incorporating these fresh, local options."
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