Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.
Thanks!

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

US (NJ): Grower makes strawberries that go for $20 a box

Oishii doesn't grow your typical strawberries. For starters, a box of six extra-large berries used to sell for $50 at Whole Foods.

The New Jersey-based company's berries don't taste like your typical strawberries, either: They're sweeter, with a denser, juicier center. The flavor, aroma, and "buttery texture" are engineered in three vertical farms: two in New Jersey and one in Los Angeles.

″[The strawberries] average somewhere between two to three times more in sweetness level, compared to what's conventionally grown in the U.S.," Oishii co-founder and CEO Hiroki Koga tells CNBC Make It. "Once you taste our berries, it's simply a completely different experience."

Koga, a former vertical farm consultant in Japan, immigrated to California to study at UC Berkeley's MBA program in 2015. Shopping at a local market, he noticed that American strawberries looked "shiny and big and delicious," but were actually "watery and lacked flavor."

Read more at cnbc.com

Publication date: