“We’re seeing a lot of potential with nurseries, hydroponics, and soft fruit"

You don’t have to tell Rob van Geneijgen anything about crate washing. He has become familiar with Limex washing machines from an early age because his father is also selling and servicing them In New Zealand for decades. Family ties are a common thread in the history of both Limex and MatMan Washing Solutions: Limex was founded by the father of current director Joep Janssen, and Rob’s father is a first cousin of Joep’s mother. Rob saw the expansion opportunities for the Limex washing machines in Australia.

Australia is a growing market in the usage of reusable packaging
As it turns out, expanding into Australia was the right decision: Rob sees a lot of growth in the market across various segments, he says. “We’re seeing a lot of potential with nurseries, hydroponics, and soft fruit. Aside from those main segments, we also do business in the poultry industry and the emerging food home delivery market. Reusable packaging in those markets need to be washed hygienically, and that’s where we come in.”

MatMan using Limex crate washers in Australia
“I exclusively use Limex machines due to their proven, solid quality,” says Rob. Because he is able to install and service the machines himself, service and maintenance is always quick.” Rob visits customers personally, guides them through the whole process, and always has machines in stock, which he can test, prepare, and install for the client. “This practical approach really works.” That way, no matter what the demands of the client are, there’s always a solution available.

Looking forward to expanding the Australian market.
Although they could hardly be further apart geographically, Joep and Rob are always in close cooperation. Joep: “Rob regularly comes to the Netherlands to catch up with our team, and we provide training, both on-site and remotely. And during my visits to MatMan, the business meetings on board Rob’s fishing boat are always a highlight.”

Rob confirms the mutual benefits of the partnership: “It’s really beneficial for our business that Joep and I get along well, both personally and professionally. We pride ourselves on good service and being able to look after the client on a personal basis. I’m looking forward to doing that with MatMan Washing Solutions for many years to come, together with the team at Limex, well after their 30th anniversary.”