Wendy Coleman is the founder of LA Urban Farms. "Our passion, our mission is really just to inspire and to empower people to grow their own healthy food. And we do that by using these aeroponic vertical gardens, which make it super simple and possible for us all to be 21st-century urban farmers," she says.
"We just dove right in without any horticultural experience at all. And we actually started the very first aeroponic rooftop farm in a commercial office building in our city of Los Angeles.
On the old Google building in Santa Monica, we put 24 gardens on that rooftop, and it was the first of its kind. We started just going to local restaurants in Santa Monica and meeting with chefs and inviting people to come to the rooftop to see what we were doing and started just giving the produce away and sharing our passion and our enthusiasm for what was happening on that rooftop. And that's really how our business began."
The growing process starts by using a little cube of spun volcanic rock like this. They plant the 100% organic seeds into this little cube of spun rock. And we place this little plant out in the sunshine every day for about two weeks until the roots start to show through. And when the roots start to show through, then it's ready to grow in a garden.
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